Commercial carpet cleaning service could be looked at as a business totally separate and different from its home counterpart. As the basic service of removing soil coming from carpet might certainly be very similar, and might entail practically the same skills and tools, the mindset and advertising approach can be completely different.
The real difference starts with the fundamental viewpoint and reason for cleaning. Residential accounts are nearly always corrective or restorative cleaning scenarios in which the customer finally can't wait any longer and hires a cleaning company to appear in and bring the carpet back in satisfactory degrees of appearance and sanitation.
By comparison, industrial carpet cleaning is generally maintenance cleaning. Services are carried out at different intervals having the goal of maintaining your carpet’s appearance and cleanliness from ever hitting an unacceptable level.
Household cleaning is usually sold and serviced on an individual work basis, while commercial cleaning is often contracted for a time period and may include multiple cleanings and techniques. Commercial carpet cleaning service is quite often part of the maintenance program rather than a stand-alone function.
With all of these differences into consideration, it becomes clear that the skills and methods used in selling and marketing industrial carpet cleaning services are different from those utilized in marketing home services. The first step to marketing industrial carpet care would be to take a step back. Think about the prospective account having a “total package” or “program” approach in mind. Analyze the carpeted area to obtain a clear picture of what cleaning and maintenance requirements might apply. Things to consider could include:
• The kind of carpets (construction, color, installation and fiber content)
• The kind and quantity of traffic and therefore level of soiling
• The quality of user servicing (vacuum-cleaning and spot cleaning) being done
• Soil protection systems already in place, such walk-off mats, doorway grids, and many others.
• The general image and degree of appearance or degree of cleanliness being recommend
• The dimensions of the total area of carpet on service and the measurements of the open or exposed areas and traffic lanes.
Utilize the information from this general survey to organize a complete carpet upkeep package. The package deal will be different for every situation. As for instance, your plan could include something like general all round deep cleaning the entire area at least one time a year, cleaning up the parts of higher use levels but low profile an additional time each year, and cleaning up the high use/high profile areas every 3 months.?Identify the method of cleaning most suitable for each and every area and the square foot price for every strategy. Multiply the amount of square footage to be cleaned from the cost per square foot to obtain a total price for maintaining the carpet for one year.
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